One of the most important steps when starting or growing your business is creating a Customer Avatar.

When you know who you’re speaking to, it becomes much easier to create products, services, and marketing messages that connect with your audience.

Instead of guessing what people might want, you’ll be able to offer something that truly solves their problems.

Why Creating a Customer Avatar is Important

Building a Customer Avatar allows you to focus on real people rather than vague assumptions. When you know your ideal customer’s pain points, values, and desires, you can:

How ChatGPT Can Help

If you’re just starting out and aren’t exactly sure where to begin, creating a Customer Avatar can feel overwhelming. That’s where ChatGPT comes in.

ChatGPT helps simplify the process by taking the information you already know and turning it into a detailed customer profile.

I remember the first time I used ChatGPT to create a customer avatar. I was skeptical and really didn’t have high hopes for the results.

I mean, how could an AI really know anything about my ideal customer?

To test it out, I provided ChatGPT with details about a course I created and asked it to create three different customer avatars that represented people who would most likely buy my course —

The customer avatars it created were really close to the people that I considered as my ideal customer.

And I have to say that I was really surprised by the results. 

This got me thinking—how was ChatGPT able to create such accurate profiles?

Here’s How It Works:

While ChatGPT doesn’t know specific individuals, it uses patterns learned from vast amounts of data – like industry trends, common interests of people facing similar problems, and typical buying behaviors.

When you provide information like your niche, product or service details, or even basic ideas about who you think your ideal customer is, ChatGPT compares that information to what it knows about similar audiences. The result? A clear Customer Avatar that you can work with

For example, when I provided ChatGPT with details about my course, it matched that information with common types of customers who would most likely be interested in similar solutions.

While ChatGPT can’t replace real conversations with your customers, it can offer a valuable starting point and provide you with information you can use to help you understand your audience better.

Using ChatGPT To Create Your Customer Avatar

Whether you’re starting from scratch or need to refine an existing Customer Avatar, ChatGPT can guide you through the process.

And not to worry — you don’t know every detail about your ideal customer. ChatGPT can take the information you do have to create a Customer Avatar Profile.

Here are a few ways you can use ChatGPT in this process:

1. Clarify the Basics—Demographics & Psychographics

Provide ChatGPT with what you already know about your ideal customer.

Including demographics like age, gender, location, job title, and income level, as well as psychographics like their interests, values, and motivations.

2. Start With What You Know

If you don’t have the exact demographics or psychographics figured out, that’s okay — just provide ChatGPT with what you know, and it will help you get a better idea of who your ideal customer is. For example:

If you’ve already created a course or have an idea for one, you can share the main topics or learning outcomes with ChatGPT, and it will help identify the type of person most likely to need it.

3. Provide Pain Points and Challenges

Another way to help ChatGPT build your Customer Avatar is by focusing on the challenges your ideal customer faces.

Even if you don’t know specifics like age or location, understanding their pain points is a strong starting point. For example:

Once you provide ChatGPT with these challenges, it can help identify patterns and clarify who is most likely to face these issues.

What’s Next

Once you create a customer avatar profile, you can use it in all sorts of ways:

These are just a few of the ways you can use your Customer Avatar with ChatGPT. In my next post, I’ll dive deeper into how you can use ChatGPT and your Customer Avatar Profile to take your business to the next level.